The Educated (Book Design)

The Educated (Book Design) is inspired by the human endless curiosity and hunger for knowledge.

The Arabic calligraphy writing "العلم يبني بيوتاً لا عماد له" is part of a famous poem by Ahmed Shawqi "The Prince of Poets". 

It was very challenging translating this poem, thus we elected to translate the intended meaning of it. 

"Knowledge can turn rubbles into homes" emphasises the powerful role of knowledge in utilising the human potential to build a successful and happy life regardless of how little resources you have.

Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.